Been ages, but nevertheless, I have something new and different from what I normally post.
I have been meaning to put this post up for a while now and i’m happy i finally found out time to do so. The main aim of this post is to tell you how to get a reasonable level of enegagement on your account, no matter your following. Basically, when an account has 10k , 40k, 100k or even 1million, you expect them to have crazy engagement on their posts, but thats not always the case.
I know not all your followers may be active users on the platform, heck some of them may not even see your posts, but i feel having at least 25% of your followers engaging with your content is reasonable enough. I have less than 6k on Instagram at the moment but I’m a bit happy with the my engagement to follower ratio. (i’m definitely working on improving this)
Read on to see some things I do to grow my engagement.
1. Source for active users that become loyal followers.
You want to look for people in your niche that are active on that particular social media platform. Then enage with users that engage with their content (like/follow) and they return the favor. Simple as that. There is a very high chance that they follow/engage back because they already like what your doing. I take out some time to do this and it really works for me. It may seem like stress but its worth it, but make sure to engage with users that like or comment on those posts because those are the active ones. This works great on instagram and Pinterest.
2. Post on the right day at the right time.
I use and app called Prime to study the days and times i get the most engagement and i stick to those periods to post. I recently recommended the app to someone and she couldn’t find it on the app store, so if you can’t find it try ‘Union Metrics’. It’s gives really insightful and useful analytics of your account. Click here https://unionmetrics.com/product/instagram-analytics/
3. Post quality content and have a cohesive feed.
Well, this is a no-brainer. We all know the power of really good content and how easily you can go viral with one. Using attention grabbing captions too and the right hashtags play a crucial role as well. So try to understand your audience and what content they prefer or engage with more on your page, then get better at creating such. Also invest in a good camera. If you don’t have one, invest in your phone for now. You’ll be shocked at the kind of images and videos you can create with your phone. 80% of my pictures, i take and edit on my phone.
As for your feed, you need to give people a reason to follow when they visit your page and your feed sells your brand most of the time. I use a feed planner UNUM to to arrange and plan mine, if you don’t use UNUM already, please download it lol, its the plug!
4. Engage in your community
Everyone has their little communities on social media, those bloggers post you always comment on/retweet/like, those accounts you always engage with, keep doing that , the more places you can circulate your handle the better (lol)
5. Be Active.
Platforms like Instagram and Pinterest favor users that are active. So if you post regularly, on your feed, your stories, IGTV and go LIVE sometimes, your content is likely to be seen by more people, hence, more engagement.
PS – don’t be worried when engagement drops, especially when you know you’re doing the right thing and even getting more followers. It’s just the platform growing and your followers following more people, so they may see your content less. When this happens, you know you need to up your game and adjust your strategy.
So there you have it, these are pretty much the things I do on my platforms. I hope they are helpful and you try them.
• Have you tried any of these methods/tips before?
• Did you find this post helpful?
• Which tip are you looking to try out soon?
Kindly comment below, I would love to hear from you.
Till next time,